Vice President, Customer Acquisition – Something a Bit Different in Boston

Job Description:

NDT has been retained by our client company to recruit a world class Vice President of Customer Acquisition. Our client is not the typical tech, financial services, or healthcare company that often dominate the hiring landscape in the Boston area. Our client company is a bit different – and very much dominating its market achieving revenue in the 100s of millions of dollars per year. The company’s success is admirable. Its customer base is large and brand loyal. Now it is time for its new VP, Customer Acquisition, to join and continue the company’s tremendous growth.

As a member of the company’s Executive team, the selected candidate will report into the CEO and play a critical role in ensuring the continued growth and success of the company. The Vice President of Customer Acquisition is the strategic architect of the company’s growth engine, with primary responsibility for designing and executing a sophisticated, multi-channel acquisition strategy. This role blends precision in digital marketing with high-touch brand positioning to scale a high-quality sales funnel. This leader will manage a specialized team and a multi-million-dollar budget, leveraging data, analytics, and emerging AI-driven search behaviors to ensure the company maintains a dominant market position and drives profitable, sustainable growth. Primary responsibilities include:

• Own and execute the full-funnel digital acquisition strategy, including hands-on leadership of SEM (Paid Search) and SEO initiatives tailored to luxury or high-ticket services

• Optimize for emerging AI-driven search behaviors, including Generative Engine Optimization (GEO), to ensure brand visibility and authority in evolving discovery environments
• Identify, negotiate, and manage strategic partnerships with premium brands to generate high-quality referral channels
• Collaborate with PR teams and agencies to enhance brand authority, increase share of voice, and secure placement in top-tier media and industry publications
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of accountability, experimentation, and data-driven decision making
• Manage a multi-million-dollar acquisition budget with full ownership of performance metrics, including CAC (Customer Acquisition Cost), LTV (Lifetime Value), and channel attribution
• Develop and implement scalable acquisition strategies that align with company growth targets and brand positioning within the luxury market
• Continuously test, analyze, and optimize campaign performance across channels to improve efficiency and conversion rates 

Requirements:

• 10+ years of experience in growth marketing or customer acquisition at forward thinking companies
• BA/BS degree required; MBA or related master’s degree nice to have
• AI-mindset with examples of how you have built AI tools to increase productivity that have yielded demonstrable outcomes
• Demonstrated success scaling digital acquisition channels and managing large marketing budgets
• Proven record of driving measurable growth in competitive, premium markets
• Experience leading and developing high-performing teams
• Notable previous career “wins” evidenced by successful career tenue in data driven, strategic, customer acquisition type roles at other fast-growing companies
• Preference for candidates who have recent tenure at smaller entrepreneurial companies but might have worked for larger successful companies earlier in their career
• Strong analytical mindset, leveraging data to guide forecasting, strategic planning, and continuous performance improvement

Applicants must live within commuting distance to Boston, MA and be authorized to work in the United States legally.