Tech Industry Marketing Analyst – Forrester, Gartner, IDC and More!

Burlington, MA · Job # 8852LK

Company Description:


We are working with a mid-size tech company based in the Burlington, MA area. This role can be located in the company office or work from home. This globally known and respected company continues to grow and its Marketing team is of strategic importance.  The Industry Marketing Analyst is a great position for a candidate who enjoys working with the big-name firms like Gartner, Forrester, IDC and others.


Job Description:

In this role, the ideal candidate will manage complex paid and earned relationships with premier analyst firms around the world.  The Analyst will be responsible for ongoing, value-added engagements with targeted analysts, as well as ensuring the company’s inclusion in high profile reports, such as Gartner Magic Quadrants, as well as other notable analyst reports.  Primary responsibilities include:

    • Devise plans designed to establish deeper, more strategic engagements with prioritized members of the industry analyst community
    • Build and maintain proactive, positive relationships with key individual analysts
    • Facilitate all analyst engagements-including inquiry calls, vendor briefings, advisory sessions, and speaking engagements-from scheduling to moderating to distributing insights
    • Collaborate closely with corporate marketing, product marketing and other subject matter experts on area-specific plan and to develop briefing materials and other analyst content
    • Develop and monitor analyst firm report calendars for relevant research reports and coverage potential
    • Coordinate distribution and use of analyst generated content, coverage, and insights across internal stakeholders to drive increased awareness, amplification, and value
    • Lead real-time monitoring for analyst perception and inclusion across published research, blogs, and social media

Job Requirements:

    • BA/BS Degree
    • At least 2-3 years of prior experience working with tech industry analysts like Gartner, Forrester, IDC, and others
    • Experience participating in or leading vendor ratings in Gartner Magic Quadrants and Forrester Waves is a plus
    • Experience working with technology customers or a general knowledge of the customer engagement space
    • Experience managing and organizing multiple, complex tasks and projects concurrently
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