Senior Product Marketing Manager - Next Frontier of B2B Technology!

Lexington, MA · Job # 7993RK

Your Mission:

  • Define positioning, messaging and competitive differentiation of new product in close collaboration with product management and sales.
  • Strategically Create Product Marketing Content that increases customer and prospects download of information.
  • Create and implement the content strategy that provides the right information, in the right formats to the buyers and Sales team throughout the customer/prospects decision process.
  • Provide content and thought leadership in support of product launch and demand generation programs.
  • Create and position content that creates positive impressions from industry analysts resulting in increased presence in research reports, industry blogs and press. 

Experience Desired:

  • 5+ year experience in Product Marketing with Hands-on Content creation experience.
  • Successful track record of strategic introduction of new products into new markets and populated markets.
  • An ability to perform market research and market validation to identify new opportunities for new products/markets and identify differentiators on existing product offerings.
  • Experience presenting to CISO, CIO and department managers.
  • Ability to swiftly pick up new industry language and ability to collaborate with product management, engineering, sales, contract writers and business counterparts.
  • Travel to Industry events/presentations as needed.
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