Senior Product Marketing leader - Tech for the next generation workspace!

Hybrid- Boston, MA · Job # 8924RK

Job Overview:

Unique opportunity to collaborate with a Highly respected Head of Product Marketing recognized as a thought leader by PMM talent. You will be the “voice of the customer” with a deep understanding of their business challenges, needs, and drivers. You will address questions around the product, the target customers, how to reach those customers, and how to package and price the product.

 

The Opportunity

  • Be the go-to expert for your product areas and go-to-market initiatives, maintaining a deep understanding of the market landscape, trends, competitor capabilities, customer use cases, and buyer needs.
  • Define differentiation, positioning, and a concise value proposition that is clearly understood both internally and externally.
  • Plan and manage cross-functional product launches that fully enable internal teams and showcase innovation to customers, prospects, and analysts.
  • Work with sales leadership and sales enablement function to enable sales teams with the training to be successful, and the tools they need to drive action (pitch decks, customer stories, battle cards, etc.).
  • Collaborate and drive alignment across sales, product management, customer success and marketing teams to define appropriate product marketing mix, strategy, and go-to-market activities.
  • Use your creativity and writing expertise to help develop compelling campaign themes, messaging and content (e.g., sales presentations, eBooks, videos, blogs) hitting all stages of the marketing and sales funnel.
  • Conduct market and win-loss analysis to develop and maintain an ongoing understanding of the changing competitive landscape and identify top product differentiators. Conduct customer and prospect research to understand buyer and user challenges and opportunities.
  • Measure and internally socialize how your activities support revenue growth and customer happiness.

 

What makes you qualified for this exceptional opportunity

  • 5+ years of Product Marketing experience for a software company solving a business problem (not developing internal tools.)
  • Enterprise B2B SaaS experience desired and commercial real estate/PropTech experience a plus
  • Ability to think about business value and simplify technology with clear/concise value proposition for non-technical business managers.
  • Track record as hands-on Implementer and visionary of multiple product portfolio.
  • Outstanding communication, presentation, writing, and cross-functional leadership skills
  • Excellent organizational and time management skills
  • Sharp analytical and problem-solving skills
  • Ability to thrive, adapt, and be responsive in a rapidly growing company
  • Degree in Marketing, Communications or similar relevant field
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