Product Marketing Manager

Job Overview:

You love a fast-paced growth stage environment with exceptionally SMART leadership. You thrive working in collaboration with colleagues who are passionate about a shared social mission.

The Opportunity:

• Develop a comprehensive understanding of our clients’ offerings and their target customers to establish personas, select messaging platforms, create customer feedback loops, provide competitive analysis etc…
• Design and implement go-to-market strategies for new benefit offerings in collaboration with cross-functional Product, Sales, Clinical and Business unit colleagues.
• Deliver targeted messaging and positioning that engages various audiences across web, social, print, and other digital assets.
• Create marketing collateral, graphic design, copywriting, and other presentation materials with internal resources and agency partners.
• Establish key performance indicators for marketing initiatives/programs.
• Work on continuous improvement of Product Marketing efforts through your knowledge and ongoing research of industry trends, tools, and best practices.

Requirements:

• 4+ years of experience in product marketing, focusing on B2B or B2B2C products.
• Experience with insuretech, insurance industry or product sold through a third party is a plus.
• Hands-on Content creator (30-40% of the time) willing to roll-up your sleeves within an exciting and highly dynamic growth stage company.
• Proven track record of driving product success in a B2B setting and making decisions and recommendations based on analysis of Marketing program results.
• Strong ability to clearly present ideas, listen to multiple perspectives and engage in intellectual debate.
• Strong problem solver who thrives in brainstorming new ideas cross-discipline.