Product Marketing Manager - Quant Driven Product Professionals!

Boston, MA · Job # 8314LK

We are working with a rapidly growing B2B SaaS company that is investing heavily in its Marketing team.  This company has no local competitors and is quickly becoming the market leader in a very lucrative new area of the economy.  They are now looking for an experienced Product Marketing professional to join their team.

Job Overview:

In this role, you will be a senior level individual contributor reporting into the VP of Marketing.  It is a flat organization where fresh ideas and creativity are welcome.  This is an ideal role for a Product Marketing professional who enjoys researching and creating good product content based on strong data.  This role is ideal for a Product Marketing professional who has built a strong professional foundation and is now ready to move to the next level. 

Your knowledge of how to set up and execute a primary buyer research project, as well as how to glean insights from it and translate those into actions for demand gen, content, sales and product is key to being successful. 

Primary Responsibilities:

  • Work closely with customers, Product Management, and Sales, to ensure that product positioning and messaging goals are met
  • Research competing products to position company’s products correctly in the market for maximum success based on quantitative data
  • Develop messaging and positioning to increase market presence
  • Create sales tools that communicate the value proposition of the product to sales and partner teams
  • Engage with industry analysts and other influencers

Requirements:

  • Metric-driven: You use facts and data to understand what works, make decisions, and maximize results
  • BA/BS degree
  • 5-10 years of experience in Product Marketing
  • Exceptional writing and communication skills
  • Knowledge of buyer research best practices and how to employ buyer insights in the development of messaging and positioning
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