Product Marketing Manager - Healthcare

Lexington area, MA · Job # 8053RK

Award-winning Tech innovator seeking Product Marketer with Hands-on healthcare content creation experience and passion for immersion into competitive analysis/market trends research!!  

The Opportunity:

  • Collaborate with Marketing team to define market requirements
  • Create messaging and positioning for health-tech solutions
  • Create and implement go-to-market plans for these solutions
  • Conduct primary and secondary research to capture insight on market trends, competitive landscape, customer needs, and end-user behaviors
  • Develop business case and help prioritize markets for target investment; translate insight into market requirements to inform roadmap in partnership with product management
  • Utilize messaging to create compelling sales tools, such as collateral, web content, public relations pitches, blog posts, campaign content, customer case studies
  • Support sales and accelerate pipeline velocity through development of sales tools (e.g., competitive battle cards, persona profiles, Return on Investment tools, win/loss analysis, etc.) and other prioritized enablement programs
  • Act as spokesperson to sales, customers, prospects, press, and analysts; participate in key national conferences and tradeshows and regional events
  • Lead new product launches including positioning, pricing, packaging, and sales enablement, through partnership with product, sales and account management

Experience/Skills You Bring:

  • 4+ years of product marketing experience
  • 2+ years in healthcare tech/enterprise software offerings
  • Exceptional verbal and written communications skills, especially translating technical content into high-impact messaging for internal and external audiences
  • Outstanding team player with ability to lead through influence and drive high-impact outcomes with product management, sales, finance, and operations
  • Strong organizational and project management skills
  • Bachelor’s degree required
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