Company Overview:
We are working with an interesting growing company that is on the forefront of a burgeoning new sector within the technology industry. This B2B software company has developed technology in an untapped market. They are quickly building a customer list of some of the leading global companies and are getting noticed by the leading analysts of the top firms.
Job Overview:
As Product Marketing Manager, you will be an influential member in a dynamic and growing Marketing organization, giving guidance to the broader team on effective communication channels, assets, and go-to market strategies to achieve our annual operating plan.
Primary Responsibilities:
- Develop buyer-centric product content – case studies, videos, website copy, and other materials as well as sales training/enablement materials
- Create product feature – function – benefit messaging to be used by sales
- Maintain strong market and competitive intelligence
- Build and maintain new sales training/enablement portal
- Contribute content for demand-generation programs
Requirements:
- BA/BS degree or equivalent working experience.
- 3-5 years in a product marketing, digital marketing, or product management role for a B2B technology company, preferably in the software industry.
- Strong experience in understanding and delivering core product marketing deliverables, including product collateral, blog posts, whitepapers, compelling customer presentations, and various degrees of digital content
- Comprehensive knowledge of marketing from a cross-functional perspective, and ability to collaborate and lead with others as needed
- Excellent problem solving, organizational, and influencing skills