Job # 9036RK

  • Hybrid
  • Boston, MA

Email Marketing Manager for Premium B2C brand

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Overview:

An established and highly successful B2C Premium brand seeks an experienced Email Marketer with ability to jump right in to create, implement and report on email campaigns. Your efforts will directly impact expansion of an existing client base and grow additional Key Regional and National Sporting event partnership opportunities. Exceptional career growth opportunity to stay, grow over many years, and learn from your collaboration with a Senior Director of Marketing.

 

Your Mission in this Key Role:

  • Support brand and design initiatives, digital advertising implementation, partner and vendor relations and additional Key Marketing initiatives across customer segments.
  • Primary focus on Customer and Prospect marketing creating emails, website landing pages, forms, lead lists, and reporting tools
  • Website revisions and additions within WordPress, including landing page and blog post creation
  • Managing and creating Customer and Prospect Communications via Pardot (or similar) with tracking system to measure digital marketing results. Hiring manager is happy to train.
  • Communicate relevant marketing initiatives internally for consistent brand alignment and awareness
  • Create data segmentation filters, groups, and distribution lists for email campaigns, and nurture programs for prospect and client segmentations
  • Manage marketing operations within Salesforce, including lead source creation and assignment, campaign mapping, KPI measurement, and contact record data and subscription preferences
  • Assist in directing the activities of an outsourced Web developer and internal resources
  • Support the creation and maintenance of marketing materials and collateral

 

Skills/Experience:

  • You are analytically driven and experienced with data reporting.
  • Ability to report on email program results by measuring, monitoring and tracking all email KPIs.
  • Experienced in Salesforce, Pardot or similar email marketing platforms a plus.
  • Experienced in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Microsoft Excel
  • Knowledge of HTML very helpful, experience with Word Press a plus
  • Master multi-tasker with ability to offer “big picture” strategic program ideas and manage details of implementation
  • Thrive in environment where you will wear multiple hats and learn from colleagues complimentary areas of expertise!
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Call or Email Us

781.599.9300 team@ndt.com