Director, Product Marketing Cybersecurity - Get in Early!

Waltham, MA · Job # 7559LK

We are working with a dynamic growing company in Cybersecurity that continues to build out its Marketing team.  This company is well-positioned, well-managed, and is building technology that is quickly becoming a game changer.  This is a Product Marketing role not Product Management.  Now is the right time to be joining this team! 

Responsibilities:

  • Lead market segmentation, targeting and product positioning

  • Understand, define, and promote product roadmap

  • Build and obtain buy-in for product positioning with Product management, Sales and Marketing.

  • Contribute the market “voice” in appropriate selection of technology priorities to meet customer needs in support of our roadmap and vision

  • Engage directly with client sales and account management efforts for new product and roadmap presentations

  • Assist with the creation of product packaging and pricing that optimizes sales productivity and customer value

  • Develop and maintain sales materials

  • Provide content and thought leadership in support of product launch and demand generation programs 

Requirements:

  • BA/BS degree; MBA nice to have

  • Minimum of 7-10 years of experience in Product Marketing

  • Experience with security software and familiarity with the technical capabilities of enterprise IT

  • security solutions

  • Very strong writer to support product content creation.

  • Expertise in launching new products into new markets

  • Experience evangelizing an early-stage product offering to global markets

  • Process and methodology experience with product roadmaps and vision statements

  • Built out business benefits and requirements analysis for current and future state products

  • Strong technology awareness and aptitude being able to bridge product management, engineering and business teams

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