Director, Demand Generation

Boston, MA · Job # 8019RK

Seeking an experienced Senior Manager, Demand Generation who is ready for next-step Strategic Director-role.

Own/Drive strategy for digital, traditional and “out of the box” Demand generation programs!! 

  • Define overall demand generation strategy, including funnel targets and budget.
  • Develop and implement high impact campaigns to generate interest and lead to high quality sales opportunities.
  • Define the overall event strategy, and implement all aspects of participation in major and local events.
  • Collaborate with product marketing and other internal stakeholders to build high quality campaign content.
  • Manage the marketing automation platform (Marketo) and associated tools, including integration with sales force automation platform (
  • Measure, analyze, and report on programs across a variety of metrics, including leads, opportunities, cost per lead, etc.

Your Skills/Experience:

  • 3+ years of enterprise software demand generation experience.
  • Startup experience – and the ability to operate in fast-paced, dynamic environments
  • Experience across breadth of demand generation mix: inbound, digital, social, events, account based marketing, etc.
  • Highly creative – ability to think outside the box to find new ways to generate interest and excitement among our target prospects.
  • Strong analytical skills – ability to measure, analyze, understand and present data to measure program effectiveness and validate strategy and spend.
  • Very strong written and verbal communication skills.
  • CRM ( and marketing automation (Marketo) experience.
  • Willing to travel up to 20%.
  • Excellent interpersonal skills with the ability to interact with technical and non-technical staff, customers, and partners.
  • Bachelor’s degree in a marketing, business or similar foundation.
Apply For this Position
Create an Account

Track your jobs and take advantage of one click applying by creating an account.

Register Now
Let Us Search

Want us to do the work for you? Submit your resume and we'll find a job that's a perfect match for you!

Submit Resume