Business Strategy Owner- B2B Customer Acquisition for Socially Good Offering

100% Remote, Boston, MA · Job # 8990RK

Job Overview:

High Impact opportunity to accelerate U.S. Business growth of established tech leader!

 

  • Own customer acquisition strategy and execute it across search, social, display, and other channels.
  • Drive new customer revenue and launch major initiatives to drive lead acquisition and conversion.
  • Build B2B growth strategy globally and execute on your roadmap across acquisition channels.
  • Own the P&L for new customer growth, overseeing the budget and forecast and driving towards revenue goals.
  • Conduct root-cause analyses and identify and prioritize opportunities to maximize key performance metrics through A/B testing.
  • Partner with Product & Engineering, Sales, Data & Insights and others to build seamless customer experiences.
  • Manage relationship with ad agencies and 3rd party vendors, including Google and LinkedIn.
  • Launch new initiatives and channels that will unlock new growth for the business.
  • Measure channel performance regularly and report out on how marketing is driving key metrics.

 

The Experience/Skills You Bring:

  • Track record in Digital Marketing, Data-driven business strategy or Consulting, with a focus on prospecting and retargeting.
  • Entrepreneurial passion and ability to build U.S. Business from ground up.
  • Strong analytical and critical thinking skills - you can analyze large sets of data, identify trends, and provide evidence-based recommendations.
  • Proven track record of taking strategic hands-on initiative, implementing solutions and continuously testing to determine next step plans.
  • Ability to communicate effectively across discipline, partners and potential client companies.
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