NDT Blog

Our VP Recruiting, Larry Kahn, quoted in the Boston Globe Business Section

Posted on June 15, 2016

Our VP Recruiting, Larry Kahn, is excited to be quoted in the Boston Globe Business Section on GE's hunt for talent in the Boston tech market!

General Electric focuses on tech in its talent hunt
by Curt Woodward GLOBE STAFF JUNE 12, 2016

The company also is trying to spiff up its image, especially among younger techies. GE has run a series of lighthearted commercials revolving around a tousle-haired guy with hip glasses who explains to befuddled friends and relatives that he’s taking a cool software job at GE.

That kind of marketing will be needed to compete with the titans of tech and fast-growing startups, said Larry S. Kahn, a vice president at the Swampscott recruiting firm New Dimensions in Technology.

“The perception is still that it’s a much older organization . . . and that they’re building products that are not as sexy as some of the software companies,” Kahn said. “If they’re able to rebrand that image, they’ll at least get candidates to talk with them. But the hardest part is closing those candidates.”